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IDS 2021: SCHEU GROUP waives participation.

The companies of the SCHEU GROUP, consisting of SCHEU DENTAL, CA DIGITAL and SMILE DENTAL, agree with the assessment of many dental companies and will also not attend the IDS 2021.

"Our concerns are the same as those shared by many other market partners: will it be possible to guarantee the usual proximity to customers and intense consultation on the one hand and, on the other, the safety of employees and visitors under the given circumstances? Our answer to both questions is ‘no’“, states CEO Markus Bappert. After much deliberation, the decision not to take part in the event has thus been the logical consequence.

“However, the IDS is and will undoubtedly remain the industry meeting place par excellence for us," emphasises Bappert, and wants his decision to be understood only for the 2021 physical event: “We are open to a virtual trade fair with interactive formats or even a postponement”. Bappert further states that the decision of the organizers on how to proceed further is keenly awaited, in order to examine various options and implement either virtual or smaller, local formats.




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